Selected Work

Client Cases.

A selection of engagements across strategy, brand, product, technology, and management consulting. Names changed where required.

Strategy · Design · Communication

Let's Get Yummy!

Nick's

We re-imagined Nick's positioning, storytelling, design, and communication to find a new angle on low-calorie snacks and make sugar-free sexy again. The challenge was to move Nick's from a niche health brand into mainstream desirability without losing the functional promise. We developed a new brand platform centered on indulgence rather than restriction — "Let's Get Yummy!" became the rallying cry that gave the brand permission to be playful, bold, and unapologetically fun. The work spanned brand strategy, visual identity, packaging, digital, and a full communication campaign. The result was a brand that no longer needed to explain itself — people just wanted it.

Brand Strategy · Design · Communication · Photography

New Design, Same Old Secret

XL / Grazette / LYKO

We were tasked with rebranding Sweden's most sold professional hair care brand with a completely new graphic identity, new packaging, a more compelling way of telling the story, and new communication. It turned out the story was already in there — all we had to do was tell it. The brand had decades of salon heritage and a formula that professionals swore by, but the packaging and communication had never done it justice. We rebuilt the entire visual system from the ground up: new logotype, packaging architecture, in-store presence, and a campaign that let the product's legacy speak for itself. The rebrand later became the foundation for LYKO's broader brand platform when the retail side grew beyond the professional channel.

Brand Strategy · Design · Communication · Film Production

Your Beauty Playground

LYKO

A massive re-branding of LYKO, the biggest beauty e-tailer and retailer in Scandinavia, took aim at making beauty fun and playful, moving away from taking anything too seriously — especially ourselves. We developed the platform "Your Beauty Playground" to signal a shift from the polished, aspirational beauty norm toward something more inclusive and joyful. The work included brand strategy, visual identity, tone of voice, art direction, packaging, film production, and a full-scale campaign rollout across digital, social, retail, and out-of-home. As their CMO Kalle Eliasson put it: "They're a new type of agency with the right balance between strategy, creative, and technical know-how. For us, this collaboration has raised the bar for what we can achieve with great marketing."

Brand Strategy · Design · Communication · Photography

We Have Just The Thing

Coolstuff

When we were tasked with the rebranding of Coolstuff, we flipped the perspective to that of the customer. They don't want a mountain of stuff — they want the one perfect thing. This sent us to Ollivander's wand store for inspiration: the idea that the right product finds you, not the other way around. We built the entire brand around that moment of discovery and delight — "We Have Just The Thing" — and redesigned the visual identity, e-commerce experience, packaging, and communication to match. The brand went from being a generic gadget retailer to a curated destination with personality. As their CMO Johan Norin said: "Always a great vibe, smooth collaboration, and solid deliveries. They may not be the cheapest game in town, but if you want to find that one simple idea that changes everything, this is the place to go."

Brand Strategy · Design · Communication · Film Production

The Dot

Doktor.se

With a great product but massive customer spill to their biggest competitor, all our efforts were directed towards one single objective: help people remember the name. Doktor.se had the technology, the doctors, and the user experience — but patients kept ending up at the competitor because the names were too similar. This called for unorthodox strategy and tactics. We zeroed in on the dot in "Doktor.se" as the brand's distinctive asset and built an entire campaign and identity system around it. Every touchpoint hammered the dot — outdoor, digital, TV, even the app icon. The result was a measurable shift in unaided brand recall and a significant reduction in misdirected traffic. As their CMO Leo Heijbel noted: "They've helped us develop our brand with a sharp strategic focus and wonderfully strange creative."

Brand Strategy · Design · Communication · Film Production

Youth Culture Telecom

Halebop

Halebop is the telecom giant Telia's youth brand. It was one of Honesty's first clients, and the work that put Honesty on the map in 2010. We were brought in to reinvent a struggling sub-brand that had lost relevance with its target audience. The re-branding and communication we developed was initially considered strange and ugly by the industry — raw, loud, deliberately unpolished. It broke every convention in telecom advertising. Then the same industry made a 180-degree turn over the six years that followed. Honesty's work for Halebop earned the Golden Egg film award in 2011, the 100-Wattaren effect award for long-term brand building, and the industry's highest honor — The Titanium Award — in 2015. The case became a textbook example of how brave creative work, given enough time and consistency, outperforms safe work by orders of magnitude. The Halebop engagement ran for over six years and included brand strategy, visual identity, campaign development, film production, digital, social media, events, and retail.

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