Youth Culture Telecom

Halebop is the telecom giant Telia's youth brand. It was one of Honesty's first clients, and the work that put Honesty on the map in 2010. We were brought in to reinvent a struggling sub-brand that had lost relevance with its target audience. The re-branding and communication we developed was initially considered strange and ugly by the industry — raw, loud, deliberately unpolished. It broke every convention in telecom advertising. Then the same industry made a 180-degree turn over the six years that followed. Honesty's work for Halebop earned the Golden Egg film award in 2011, the 100-Wattaren effect award for long-term brand building, and the industry's highest honor — The Titanium Award — in 2015. The case became a textbook example of how brave creative work, given enough time and consistency, outperforms safe work by orders of magnitude. The Halebop engagement ran for over six years and included brand strategy, visual identity, campaign development, film production, digital, social media, events, and retail.