We re-imagined Nick's positioning, storytelling, design, and communication to find a new angle on LBY-snacks and make sugar free sexy again.

We were tasked with rebranding Sweden's most sold professional hair care brand with a completely new graphic identity, new packaging, a more compelling way of telling the story, and new communication. It turned out the story was already in there, all we had to do was tell it.

A massive re-branding of LYKO, the biggest beauty e-tailer/retailer in Scandinavia, took aim at making beauty fun and playful, moving away from taking anything too seriously, especially ourselves.

When we were tasked with the rebranding of Coolstuff, we flipped the perspective to that of the customer. They don’t want a mountain of stuff, they want the one perfect thing. This sent us to Ollivander’s wand store for inspiration and off we went.

With a great product but massive spill to their biggest competitor, all our efforts were directed towards one single objective: help people remember the name. This called for unorthodox strategy and tactics, and it yielded unorthodox results.

Halebop is the telecom giant Telia's youth brand. It was one of Honesty's first clients, and the work that put Honesty on the map in 2010. While the re-branding and communication was initially considered strange and ugly by the industry, the same industry made a 180-degree turn over the 6 years that followed and awarded Honesty's work for Halebop with the "Golden Egg" film award in 2011, the effect award "100-Wattaren" for long term brand-building, and their finest honor "The Titanium Award" in 2015.