When you go out in the dating world there is a strong case for being yourself. Why? Well, one of the most important things you want in a partner is for them to love you. So even if you manage to sell a fake version of yourself, you've just made someone fall in love with someone else. Not you. Brands are similar. There are many audiences out there and if you've managed to create a product that is amazing for someone, that someone is the one you want to fall in love with you. If you spend a bunch of marketing dollars getting someone else to fall in love with you, you get the same problem at the masquerading dater. It is also really hard and expensive to market a lie.
So for this reason, it's really important to do the homework first of having a good look in the mirror. Don't look for what's cool or what you would like to be. We will do that eventually. For now we want to be brutally honest with what we are right now. Without the makeup or wishful thinking. Whatever shred of a lie that managed to sneak by here will haunt you and grow like an uncleaned wound with a bandaid on.
Some of the questions you want to ask yourself:
Why are we doing this? Do we love it?
What is the need our product adresses?
How good it the competition really? In what areas are they better? In what areas are we better?
Who is buying our product today?
How happy are they?
When you go out in the dating world there is a strong case for being yourself. Why? Well, one of the most important things you want in a partner is for them to love you. So even if you manage to sell a fake version of yourself, you've just made someone fall in love with someone else. Not you. Brands are similar. There are many audiences out there and if you've managed to create a product that is amazing for someone, that someone is the one you want to fall in love with you. If you spend a bunch of marketing dollars getting someone else to fall in love with you, you get the same problem at the masquerading dater. It is also really hard and expensive to market a lie.
So for this reason, it's really important to do the homework first of having a good look in the mirror. Don't look for what's cool or what you would like to be. We will do that eventually. For now we want to be brutally honest with what we are right now. Without the makeup or wishful thinking. Whatever shred of a lie that managed to sneak by here will haunt you and grow like an uncleaned wound with a bandaid on.
Some of the questions you want to ask yourself:
Why are we doing this? Do we love it?
What is the need our product adresses?
How good it the competition really? In what areas are they better? In what areas are we better?
Who is buying our product today?
How happy are they?
When you go out in the dating world there is a strong case for being yourself. Why? Well, one of the most important things you want in a partner is for them to love you. So even if you manage to sell a fake version of yourself, you've just made someone fall in love with someone else. Not you. Brands are similar. There are many audiences out there and if you've managed to create a product that is amazing for someone, that someone is the one you want to fall in love with you. If you spend a bunch of marketing dollars getting someone else to fall in love with you, you get the same problem at the masquerading dater. It is also really hard and expensive to market a lie.
So for this reason, it's really important to do the homework first of having a good look in the mirror. Don't look for what's cool or what you would like to be. We will do that eventually. For now we want to be brutally honest with what we are right now. Without the makeup or wishful thinking. Whatever shred of a lie that managed to sneak by here will haunt you and grow like an uncleaned wound with a bandaid on.
Some of the questions you want to ask yourself:
Why are we doing this? Do we love it?
What is the need our product adresses?
How good it the competition really? In what areas are they better? In what areas are we better?
Who is buying our product today?
How happy are they?
When you go out in the dating world there is a strong case for being yourself. Why? Well, one of the most important things you want in a partner is for them to love you. So even if you manage to sell a fake version of yourself, you've just made someone fall in love with someone else. Not you. Brands are similar. There are many audiences out there and if you've managed to create a product that is amazing for someone, that someone is the one you want to fall in love with you. If you spend a bunch of marketing dollars getting someone else to fall in love with you, you get the same problem at the masquerading dater. It is also really hard and expensive to market a lie.
So for this reason, it's really important to do the homework first of having a good look in the mirror. Don't look for what's cool or what you would like to be. We will do that eventually. For now we want to be brutally honest with what we are right now. Without the makeup or wishful thinking. Whatever shred of a lie that managed to sneak by here will haunt you and grow like an uncleaned wound with a bandaid on.
Some of the questions you want to ask yourself:
Why are we doing this? Do we love it?
What is the need our product adresses?
How good it the competition really? In what areas are they better? In what areas are we better?
Who is buying our product today?
How happy are they?
