You made it all the way! Now you know us a bit better
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This is Honesty
Honesty is an advertising agency with roots in engineering. We are all about combining the best of tech with the best of storytelling, writing, music, design and other liberal arts to help companies achieve their business goals. Both our CEO and our main Account Director are ex-engineers while our Creative Directors are two of the most respected storytellers in the Swedish advertising industry. Today our team at Honesty consists of more than 20 employees, specializing in everything from business strategy to design and film production.
Speed
We believe in speed. Quick response time is a winner in a world governed by the internet. The way we see it, integrated teams will beat multi-agency schemes to the punch every time. At Honesty we have integrated business strategy, product development, design, advertising, PR and metrics; and base all activities on a single strategy.
We’re constantly developing our in-house production capacity in what we call Honesty Studio where we have high end systems like Autodesk Smoke for film production and our own studio. We have even placed our office strategically to have access to a wide range of location-types at walking distance from the office.
Now, mix this philosophy with a dash of real time metrics and you’ll have quite a powerful cocktail. And a sustainable one as well.
We’re Building Product
Perhaps the most important insight of all: We see our work for clients as product development, we’re not adding layers, we’re building core. After all, the rational values of a product are only part of the story. The emotional values of the brand are what you buy into and become part of when you buy the product. Our job is to aid in building that product and adding emotional and gossip-worthy values all the way from the core to the surrounding reputation. One consequence of this is that we have to create advertising people like.
Things we’ve done
Halebop
Ok. So we wanted to form a rebel movement to claim what we all wanted – a mobile brand for young people that was theirs. The corporate suits have all the others right? What better way to do that than to let them create their own world of advertising? Halebop was designed to be a counter culture brand with a strong visual identity, a technically forgiving style (so that anyone can create Halebop communication) and a raised middle finger towards convention and authority. We then invited the fans to join in. And they did. More than 10000 of them have joined Bopmodels.se to create Halebop advertising or just be in it.
During the year Halebop has been awarded the Golden Egg award for film, has rendered extraordinary results for the brand and has been nominated in the Roy Awards for a film that we didn’t even make (Halebop’s fans did).
Scandic
Scandic – Sweden’s best known classic hotel chain with hotels across the Nordics and a few in the rest of Europe. Taking over the reigns for Scandic’s communication was much like taking on a coaching job – there is just so much potential, so many stories, so many great employees (almost 7000 of them) and a strong and evolving product in there, and our job was to bring all this out in the open. Up until now much of this had been kind of hidden behind the logo and the ads. We wanted to turn all this inside out and show the world the heart of Scandic. We went on a mission to bring out the best of what’s inside Scandic. In close cooperation with Scandic’s management, we rethought the brand values, the tonality, the design language (through Honesty Design), and the actual communication. You’ll see the results of our work in 2012. Or feel them rather. We hope.
Smått & Gott
One of Sweden’s biggest brands in “smågodis” (translates to “little candy” in English) wanted us upgrade their brand, a project that was awarded to Honesty Design. We set out to create a story around a candy-loving girl with very specific tastes. We created a world around her and a design to match it. In this first teaser release we get a glimpse of her 50’s-style dream world of candy, and in the future we hope we’ll all get to know her and her discerning tastes a whole lot closer, bringing her to life through the entire spectrum of communication touch points, from product ant point of sale all the way to social media.
Fisherman’s Friend
Boy, were we happy when we got to work with this iconic brand! We immediately set out to find what the soul of the brand looks like in 2012. What we came up with was not strong macho sailors at sea, but rather the brand meaning in our everyday life. In our life, that little bag of lozenges represents little moments of comfort in a world of challenges, big and small. And since this, after all, is a lozenge and not the end to world hunger, we focused on the small ones. The promise “Strongly Comforting” was added to descriptions of small everyday challenges that were then placed in context. We then delivered it to our studio to carefully take the existing iconic design into our modern world, including the feel of the classic crumbled Fisherman’s Friend bag.
Create Advertising People Like
Ok. It may sound banal, but if you give it some thought, how much advertising out there do you really like? It's actually not that common. Meanwhile, recent research shows that advertising people like builds brands that people like. And brands that people like drive sales. It's that simple. Of course you knew that already, but sometimes magic resides in the obvious. And besides, we’ll all feel better about our work when we don’t pollute people’s information environment but instead strive to enrich it.
Honesty in Bullets
- Advertising Agency
- Design Agency
- Production House
- Tech Geeks
- Basketball Players
- Nice People
Clients
We are good at
- Product Development
- Strategy
- Design
- Advertising
- Film Production
- Internet Things
- Metrics
- Other Things
Walter Naeslund
CEO
Press Inquiries
Emil Clase
Client Director
Client Inquiries
Sasa Visnjic
Executive Assistant
Career and other inquiries
Come Say Hi
Office
+46 (0)8-760 63 63
Nackagatan 4
Södermalm, Stockholm
Located in an old factory building in easternmost parts of Sofo in Södermalm, our 420m2 office is a happy and vibrant place to work. Or just hang out.
See more pictures on FacebookWhat about this Rainbow?
It started with a simple rainbow-shaped chart on the whiteboard to explain what we do. Then things got out of hand. Now we rainbow everything. Rainbowified. Rainbowed. David Rainbowie. It’s all good.
