The Alien Perspective on Branding
Advanced Level 2-day Escape at Fornudden Mansion
Escape Earth and join 12 hand-selected visionaries for two transformative days at the legendary Fornudden Mansion. Uncover never-before-shared branding secrets that disrupted industries and sparked explosive growth for Halebop, LYKO, and more than 50 other leading brands. Explore the philosophy and methods honed by Honesty over a period of 16 intense years and see how branding is way less complex than many experts like to claim. This event may only happen once, so apply for one of the 12 exclusive tickets today. Ticket price includes a free one-year Reactor Membership.
The Alien Perspective on Branding
Advanced Level 2-day Escape at Fornudden Mansion
Escape Earth and join 12 hand-selected visionaries for two transformative days at the legendary Fornudden Mansion. Uncover never-before-shared branding secrets that disrupted industries and sparked explosive growth for Halebop, LYKO, and more than 50 other leading brands. Explore the philosophy and methods honed by Honesty over a period of 16 intense years and see how branding is way less complex than many experts like to claim. This event may only happen once, so apply for one of the 12 exclusive tickets today. Ticket price includes a free one-year Reactor Membership.
The Alien Perspective on Branding
Advanced Level 2-day Escape at Fornudden Mansion
Escape Earth and join 12 hand-selected visionaries for two transformative days at the legendary Fornudden Mansion. Uncover never-before-shared branding secrets that disrupted industries and sparked explosive growth for Halebop, LYKO, and more than 50 other leading brands. Explore the philosophy and methods honed by Honesty over a period of 16 intense years and see how branding is way less complex than many experts like to claim. This event may only happen once, so apply for one of the 12 exclusive tickets today. Ticket price includes a free one-year Reactor Membership.
The Alien Perspective on Branding
Advanced Level 2-day Escape at Fornudden Mansion
Escape Earth and join 12 hand-selected visionaries for two transformative days at the legendary Fornudden Mansion. Uncover never-before-shared branding secrets that disrupted industries and sparked explosive growth for Halebop, LYKO, and more than 50 other leading brands. Explore the philosophy and methods honed by Honesty over a period of 16 intense years and see how branding is way less complex than many experts like to claim. This event may only happen once, so apply for one of the 12 exclusive tickets today. Ticket price includes a free one-year Reactor Membership.
Your Guide
Walter Naeslund has developed brands for more than 50 leading companies over almost two decades, as well as advising political leaders, corporate executives, and several startup founders on communication and brand development. In 2009 he founded Honesty, a brand consultancy that quickly became Sweden's most profitable, and has been awarded with many of the industry's finest honors like the Titanium Prize, Golden Egg, and 100-W Award for long term effective brand development.
Walter's obsession for learning (yearly expert-podcast consumption in the 40000+ minute range), combined with a highly participatory leadership style has made him into a polymath-type person with extensive hands-on experience. He has worked directly on hundreds of projects, crafting strategies, developing products, and designing business models, but also actively coding, art directing, designing, photographing, filming, lighting, producing music, writing, teaching, and much more.
His academic background spans 8 university years and includes an M.Sc. in Computer Science from Linköping Institute of Technology, Business & Economics at Lund University, Philosophy at Stockholm University, and copywriting & art direction at Berghs SoC.
Your Accommodations
This exclusive two day experience is limited to 12 participants who each get their own private room at Fornudden Mansion. Each room is individually furnished in authentic 60's style with impeccable attention to detail. You are here to work hard and will need your well-earned rest.
All the rooms are amazing, but some are bigger and some are smaller – we reward early bookings with the best rooms.
Physical Creativity
This two day session also contains two workout sessions, one for each day, to help maximize your energy. But it's not just any workout. This specialized program is a blend of several disciplines, like movement, animal flow, pilates, yoga, and others, brought together to a training philosophy tailored to inspire creativity and usefulness in your everyday life. Your instructor Walter Naeslund has years of experience pracicing this training program every day and will guide you, not only through basic movements, but also through the philosophy and every day application of this workout style.
High-end Cuisine
Christoffer Rosén is the head chef at Fornudden Mansion and he won't leave you hungry. A two time semi-finalist in Sweden's Chef of The Year, Christoffer will prepare meals with the freshest ingredients of the season with the perfect wine pairings or non-alcoholic options for your three-course dinner.
Time For Reflection
These two days will be quite intense and contain a lot of information, but there will also be time for reflection and rest. Fornudden Mansion has both an indoor and outdoor swimming pool, as well as a sauna and an outdoor hot tub for you to enjoy.
Fireside Chat and Q&A
Day one ends with a fireside chat and open Q&A session where we meet in front of the fire to integrate, get to know each other, ask questions, and have time for more open discussions.
Mindset Building
Optional Cold Water swimming course. With over 600 ice baths completed, Walter has the experience help you conquer the cold and teach you how to bring the mindset of calm and resilience into your every day life.
Your Guide
Walter Naeslund has developed brands for more than 50 leading companies over almost two decades, as well as advising political leaders, corporate executives, and several startup founders on communication and brand development. In 2009 he founded Honesty, a brand consultancy that quickly became Sweden's most profitable, and has been awarded with many of the industry's finest honors like the Titanium Prize, Golden Egg, and 100-W Award for long term effective brand development.
Walter's obsession for learning (yearly expert-podcast consumption in the 40000+ minute range), combined with a highly participatory leadership style has made him into a polymath-type person with extensive hands-on experience. He has worked directly on hundreds of projects, crafting strategies, developing products, and designing business models, but also actively coding, art directing, designing, photographing, filming, lighting, producing music, writing, teaching, and much more.
His academic background spans 8 university years and includes an M.Sc. in Computer Science from Linköping Institute of Technology, Business & Economics at Lund University, Philosophy at Stockholm University, and copywriting & art direction at Berghs SoC.
Your Accommodations
This exclusive two day experience is limited to 12 participants who each get their own private room at Fornudden Mansion. Each room is individually furnished in authentic 60's style with impeccable attention to detail. You are here to work hard and will need your well-earned rest.
All the rooms are amazing, but some are bigger and some are smaller – we reward early bookings with the best rooms.
Physical Creativity
This two day session also contains two workout sessions, one for each day, to help maximize your energy. But it's not just any workout. This specialized program is a blend of several disciplines, like movement, animal flow, pilates, yoga, and others, brought together to a training philosophy tailored to inspire creativity and usefulness in your everyday life. Your instructor Walter Naeslund has years of experience pracicing this training program every day and will guide you, not only through basic movements, but also through the philosophy and every day application of this workout style.
High-end Cuisine
Christoffer Rosén is the head chef at Fornudden Mansion and he won't leave you hungry. A two time semi-finalist in Sweden's Chef of The Year, Christoffer will prepare meals with the freshest ingredients of the season with the perfect wine pairings or non-alcoholic options for your three-course dinner.
Time For Reflection
These two days will be quite intense and contain a lot of information, but there will also be time for reflection and rest. Fornudden Mansion has both an indoor and outdoor swimming pool, as well as a sauna and an outdoor hot tub for you to enjoy.
Fireside Chat and Q&A
Day one ends with a fireside chat and open Q&A session where we meet in front of the fire to integrate, get to know each other, ask questions, and have time for more open discussions.
Mindset Building
Optional Cold Water swimming course. With over 600 ice baths completed, Walter has the experience help you conquer the cold and teach you how to bring the mindset of calm and resilience into your every day life.
Your Guide
Walter Naeslund has developed brands for more than 50 leading companies over almost two decades, as well as advising political leaders, corporate executives, and several startup founders on communication and brand development. In 2009 he founded Honesty, a brand consultancy that quickly became Sweden's most profitable, and has been awarded with many of the industry's finest honors like the Titanium Prize, Golden Egg, and 100-W Award for long term effective brand development.
Walter's obsession for learning (yearly expert-podcast consumption in the 40000+ minute range), combined with a highly participatory leadership style has made him into a polymath-type person with extensive hands-on experience. He has worked directly on hundreds of projects, crafting strategies, developing products, and designing business models, but also actively coding, art directing, designing, photographing, filming, lighting, producing music, writing, teaching, and much more.
His academic background spans 8 university years and includes an M.Sc. in Computer Science from Linköping Institute of Technology, Business & Economics at Lund University, Philosophy at Stockholm University, and copywriting & art direction at Berghs SoC.
Your Accommodations
This exclusive two day experience is limited to 12 participants who each get their own private room at Fornudden Mansion. Each room is individually furnished in authentic 60's style with impeccable attention to detail. You are here to work hard and will need your well-earned rest.
All the rooms are amazing, but some are bigger and some are smaller – we reward early bookings with the best rooms.
Physical Creativity
This two day session also contains two workout sessions, one for each day, to help maximize your energy. But it's not just any workout. This specialized program is a blend of several disciplines, like movement, animal flow, pilates, yoga, and others, brought together to a training philosophy tailored to inspire creativity and usefulness in your everyday life. Your instructor Walter Naeslund has years of experience pracicing this training program every day and will guide you, not only through basic movements, but also through the philosophy and every day application of this workout style.
High-end Cuisine
Christoffer Rosén is the head chef at Fornudden Mansion and he won't leave you hungry. A two time semi-finalist in Sweden's Chef of The Year, Christoffer will prepare meals with the freshest ingredients of the season with the perfect wine pairings or non-alcoholic options for your three-course dinner.
Time For Reflection
These two days will be quite intense and contain a lot of information, but there will also be time for reflection and rest. Fornudden Mansion has both an indoor and outdoor swimming pool, as well as a sauna and an outdoor hot tub for you to enjoy.
Fireside Chat and Q&A
Day one ends with a fireside chat and open Q&A session where we meet in front of the fire to integrate, get to know each other, ask questions, and have time for more open discussions.
Mindset Building
Optional Cold Water swimming course. With over 600 ice baths completed, Walter has the experience help you conquer the cold and teach you how to bring the mindset of calm and resilience into your every day life.
Your Guide
Walter Naeslund has developed brands for more than 50 leading companies over almost two decades, as well as advising political leaders, corporate executives, and several startup founders on communication and brand development. In 2009 he founded Honesty, a brand consultancy that quickly became Sweden's most profitable, and has been awarded with many of the industry's finest honors like the Titanium Prize, Golden Egg, and 100-W Award for long term effective brand development.
Walter's obsession for learning (yearly expert-podcast consumption in the 40000+ minute range), combined with a highly participatory leadership style has made him into a polymath-type person with extensive hands-on experience. He has worked directly on hundreds of projects, crafting strategies, developing products, and designing business models, but also actively coding, art directing, designing, photographing, filming, lighting, producing music, writing, teaching, and much more.
His academic background spans 8 university years and includes an M.Sc. in Computer Science from Linköping Institute of Technology, Business & Economics at Lund University, Philosophy at Stockholm University, and copywriting & art direction at Berghs SoC.
Your Accommodations
This exclusive two day experience is limited to 12 participants who each get their own private room at Fornudden Mansion. Each room is individually furnished in authentic 60's style with impeccable attention to detail. You are here to work hard and will need your well-earned rest.
All the rooms are amazing, but some are bigger and some are smaller – we reward early bookings with the best rooms.
Physical Creativity
This two day session also contains two workout sessions, one for each day, to help maximize your energy. But it's not just any workout. This specialized program is a blend of several disciplines, like movement, animal flow, pilates, yoga, and others, brought together to a training philosophy tailored to inspire creativity and usefulness in your everyday life. Your instructor Walter Naeslund has years of experience pracicing this training program every day and will guide you, not only through basic movements, but also through the philosophy and every day application of this workout style.
High-end Cuisine
Christoffer Rosén is the head chef at Fornudden Mansion and he won't leave you hungry. A two time semi-finalist in Sweden's Chef of The Year, Christoffer will prepare meals with the freshest ingredients of the season with the perfect wine pairings or non-alcoholic options for your three-course dinner.
Time For Reflection
These two days will be quite intense and contain a lot of information, but there will also be time for reflection and rest. Fornudden Mansion has both an indoor and outdoor swimming pool, as well as a sauna and an outdoor hot tub for you to enjoy.
Fireside Chat and Q&A
Day one ends with a fireside chat and open Q&A session where we meet in front of the fire to integrate, get to know each other, ask questions, and have time for more open discussions.
Mindset Building
Optional Cold Water swimming course. With over 600 ice baths completed, Walter has the experience help you conquer the cold and teach you how to bring the mindset of calm and resilience into your every day life.