Your Guide
Walter Naeslund and his agency Honesty has developed brands for more than 50 leading companies over two decades. Now, for the first time ever, he opens up the kimono to share the branding philosophy, psychology, and methodology behind re-branding projects like Halebop and LYKO with unprecedented results, but also stealth tech startups, political campaigns, and personal brands.
Your Accommodation
Physical Creativity Movement Workouts
This two day session also contains two workout sessions, one for each day, to help maximize your energy. But it's not just any workout. This specialized program is a blend of several disciplines, like movement, animal flow, pilates, yoga, and others, brought together to a training philosophy tailored to inspire creativity and usefulness in your everyday life. Your instructor Walter Naeslund has years of experience pracicing this training program every day and will guide you, not only through basic movements, but also through the philosophy and every day application of this workout style.
High-end Cuisine
Christoffer Rosén is the head chef at Fornudden Mansion and he won't leave you hungry. A two time semi-finalist in Sweden's Chef of The Year, Christoffer will prepare meals with the freshest ingredients of the season with the perfect wine pairings or non-alcoholic options for your three-course dinner.
Time For Reflection
These two days will be quite intense and contain a lot of information, but there will also be time for reflection and rest. Fornudden Mansion has both an indoor and outdoor swimming pool, as well as a sauna and an outdoor hot tub for you to enjoy.
Fireside Chat and Open Q&A
Day one ends with a fireside chat and open Q&A session where we meet in front of the fire to integrate, get to know each other, ask questions, and have time for more open discussions.
Mindset Building
Optional Cold Water swimming course. With over 600 ice baths completed, Walter has the experience help you conquer the cold and teach you how to bring the mindset of calm and resilience into your every day life.